Friday, January 14, 2011

Ways in which mobiles have and will change our world - part 2

In the previous post I talked about some of the significant ways in which mobiles have changed our world. In this post I will talk about a few more areas that will undergo phenomenal changes, thanks to the developments in the mobile technology.

6. Banking and payment

As mentioned earlier, mobiles have changed the way we do banking, and they will change this further.
E-banking is slowly changing to mobile banking. In the not very far future, all one will need to buy a gift for their loved ones, or to book their air tickets is a mobile.
You will say that payment can be done via internet too. Net banking and ‘Paypal’ do this.
No, that is not true. While we can use our credit card or Paypal on the internet, not everybody can. It is not possible to do money transfers 'natively' on the internet. You have to get a separate stand-alone account (like Paypal or a credit card) and only those who have a separate payment system, can do payments on the internet. That is not 'native' to the internet - its just an internet version of using your credit card on a phone call to the merchant, for booking an airline ticket. There are many people who do not use credit cards and Paypal, but there are many who use the mobile phone, right from the chai vala to the CEO of a Company.
On any mobile network if the provider decides to deploy the payment feature, we can make payments on one click - with NO separate payment system. 100% of mobile customers immediately will be able to handle the payment, on one click.
This trend is in the beginning stages. Banking regulations are yet not ready to handle mobile phone accounts, but this will happen.
Take ring tones for example - we can have ringing tones paid for on our mobile account, even if we have no credit card, no paypal, not even a bank account. The payments are taken care of by deducting the money from our 'prepaid' balance on the phone account. As I said the phone will become the wallet.

7. Health care

     The health care industry has experienced significant culture changes in the use of mobiles to have effective and reliable communication. The best feature is that a person is reachable even in emergencies. 
     There have been many applications. 
     Mobile technologies enable Telecare providers to decentralize and extend their reach to remote settings as well as to individual members with a comparatively smaller investment in technology infrastructure.
     A number of applications have been developed specifically for the health care industry using mobile phones such as reminders about appointments and medication, the use of a SIM card to hold medical data, peer support for patients, support for health professionals making a diagnosis, and data collection, contacting emergency services, etc.
     Many hospitals in the U.K. like the hospital of Cleveland, have adopted the iPhone since it provides efficient ways for the staff to keep in touch, to monitor patients, to access the hospital database, etc.
     Future applications may involve a plethora of mobile services like a patient in a remote area being sent a prescription via a mobile, or doctors having a video chat via mobiles to discuss the best possible way to treat a patient, pathological labs sending reports to patients via mobile phones, patients sending vital information like blood pressure and glucose level to their doctors via devices which are enabled to send messages to the patient’s doctor, etc.
     Industry visionaries, like mobile industry expert, Jeffrey Sachs at Columbia University in the US, predicts, “the cell phone is the single most transformative technology for development.”

     8. Advanced imaging
      
     Every new camera phone released is marketed as a replacement for cameras, that too a compact replacement. Smart phones (like Nokia’s N8, N86, C7, LG’s KC 910, Sony Ericisson’s Walkman W995 already come with a 8/ 8.1 MP camera, and Samsung’s M8910 Pixon which has a 12 MP camera – hold your breath – Carl Zeiss optics with an optical 3x zoom!!!) have already begun a trend to take over the traditional digital cameras. And these are just a few of them I mentioned above.
     As good as these features are, they aren't good enough to usurp a compact DV or still camera and the future will see a coming together of big names in the photography and mobile world as industry leaders in both fields realize that people don't want to carry a camera and a mobile device.
            
     So expect to see 12+ megapixels and 1080P capture, huge on-board storage and even full editing on the hoof with Photoshop and Premier among the software being used.
Mobiles are set to change the photography industry.
      
     9. Augmented reality

     Augmented reality is the future. What with the coming up of technologies like the Sixth sense, Google's 'Goggles', 'Wikitude' and 'Last Minute’s Nru', among others. But the AR technology has only just arrived into the marketplace.
     We can look forward to true location awareness, enabling clients to view their couriers’ progress in real-time, emergency services - showing the location of victims of crime or accident by their cellular signal and many other greatly useful applications to make our professional as well as personal lives more efficient and safer.
     Aside from advancement in AR apps, we can also expect a range of devices offering AR replacements for traditional methods of human input, ranging from virtualized keyboards and touchpads to eye-dialing your phone via a heads-up display while driving.
     AR may also be expected to fill the void between 2D projection and holographic projections, allowing users to conferencing, sharing information and tools and interacting via virtual controls and workspaces.
     Imagine pointing your camera phone at a giant 2D barcode on the ground and then what you see is a 3D rendering of a car!!! That’s the application of AR. 
     And that is exactly what Ford did with the launch of their new version of the KA. 2D barcodes were seen on streets of several large European cities. People could walk round the car and see it from all sides, yet it was virtual. There’s a high potential for the marketing giants in here.
     The application of AR technology will go beyond smartphones though. One can also expect to see augmented advertising hoardings and other interactive media in the future.

     10. Mobile cloud

     Let’s get to the hot topic of these days… the CLOUD. Along with the power and flexibility being populated in the small devices, we can expect to see a leap to cloud computing in the mobile market.
     With smaller, more powerful devices having the lion's share of their hard work done remotely, we can expect to have all the power that we need. Also, the de-centralized storage of documents, photographs and other data would enable users to work seamlessly with colleagues and even share devices without loss of data. In addition, the data would be secure ad available on-the-go to the users.
     Work in this field has already started with projects synchronizing a mobile’s contacts and media with an online repository dedicated to the user, a good example of which is Google Sync which synchronizes the calendar, contacts and gmail account from the user’s mobile.
     One can expect the mobile cloud to also see the distillation of mobile operating systems, leaving users with a quicker, more efficient experience when working on their devices.
The mobile cloud is already in use in certain applications such as Google's Gmail and Apple's MobileMe, but with more extensive usage the network infrastructure would have to be fast and stable enough to support the high amount of data transfer needed to make such a concept viable. The arrival of 4G is imminent, and with that we can expect a whole new array of higher specced hardware and a more robust network infrastructure.




These are just a few areas that the mobiles are going to affect. The possibilities are just what you can imagine. 

Sunday, January 9, 2011

Ways in which mobiles have and will change our world - part 1

10 ways in which mobiles have and will change the world
Over the years, mobile phones have developed from a means of voice communication to the most powerful and the fastest growing means of mass communication. There have been significant innovations and technological advances in this industry. Let’s take a look over a few of them which have changed the world and a few which will change our world still further.
1.   Mobiles have evolved as the most  powerful mass media

Over the years of evolution, man has come up with various means of mass communication. One of the oldest of these is the news paper, closely followed by cassettes and records, cinema, radio and the T.V. The boom in internet in the 1990s made it the 6th mass media. But the youngest of the mass media is the mobile.
Initially, in the 1990s the mobile was used only as a voice device. However, by the year 2000, mobiles have undergone several major technical evolutions from monochrome to color, to MMS, GPRS, 2.5G and 3G.
In a matter of about 30 years, it has become the fastest growing “trillion dollar industry” of all time. According to world-wide sales figures for 2009, there was sale of about 270 million PCs (including notebooks) and 300 million T.V. sets that year, but a whopping 1.13 billion mobile phones.
There were 4.6 mobile subscribers by the end of 2009, some of them having 2 to 3 subscriptions. Removing these duplications, there were approximately 3.4 billion total mobile phone users!!!

2.   Number of users surfing internet via mobiles will increase at a very high rate

It would be surprising to know that 95% of the phones on the planet today have a browser. What does this signify? This means that you can deliver browser-based services and content to 3.4 billion phones. That is nearly 3 times the total number of personal computer users.
Also it is an astonishing fact that in early 2010, Google’s Director of Emerging Platforms confirmed that Google had seen a 500% growth in local mobile search from 2008 to 2010. In the 2nd quarter of 2010 alone and they had experienced a 67% increase in mobile queries confirming the fact that the number 1 method now for accessing local information is via a mobile browser.

3.   Mobile websites will take over legacy internet websites

Most of the companies have mobile web sites in addition to the legacy desktop ones. There are approximately 124 billion web sites on the internet. The number of mobile web sites is approximately 10 million. But more and more companies are realizing the advantages of having a mobile web site. Very soon, the trend for having a traditional web site first will be changed by mobiles. Businesses will demand mobile web sites over legacy internet ones.
What is the proof for this?
One word – GOOGLE
In Feb 2010, at the Mobile World Congress, Google CEO Eric Schmidt confirmed that Google will be adopting the "Mobile First" policy. As quoted by him "The mobile phone is the meeting point. Everything will be in context of mobile phones. Now our programmers are doing the work on mobile first… that is in fact a change."
Mike Steib, Google's Director for Emerging Platforms quotes, "Google has seen a 500% growth in local MOBILE searches from 2008 to 2010 and a 67% increase in the last quarter alone."
Well what does this mean?
This means, that for any new innovation or service or app or product they develop - this is the biggest as well as the most profitable internet company on the planet - they will launch all new introductions to mobile first. Yes… mobile version before a 'legacy PC internet' version.
4.   SMSs have changed from being a children’s attraction to a business model

SMSs (texting), as many would say is just for kids. Yes that was when the mobile industry was new. But over time, things have changed drastically. Considering that 3 times the personal computer users use mobile phones, we can safely say that 3 times the users of personal computers have access to messaging. And what all can be done using SMS? Well, today most of the service providers advertise through messaging. User can subscribe to various services, start or stop them, know their account balance, and the list goes on. And this will enable a vast array of new, amazing and popular mobile-only services.
Like say airline check in, which can be done on mobile, and today half of Finnair's passengers on its business routes use mobile phone based check-in (mostly using SMS).
Not only this, but SMSs are being used for payments too, as I’ll discuss shortly.
Not only SMS, but MMS has also changed over time. Don't think of MMS as picture messaging between people - MMS is the world's second-most used digital platform with 1.7 billion active users (second only to SMS, ahead of TV, the internet and personal computers). And MMS is used to deliver news, videos, games, entertainment, advertising etc. 

5.   Voice services

One may argue that the above mentioned services are for the literate people. For example, what use is SMS based service to a ‘Chai vala’ or a farmer who is illiterate? The mobile industry has an answer for that - the voice services. Mobile voice services can deliver totally new types of 'mobile radio' services - broadcast 'premium voice' services as paid voice services to deliver news, sports scores and live broadcasts. What does a farmer have to do with these? Well in India itself, even in remote places, one might not want to know the latest happenings in the world, but they would definitely love to hear the happenings of a cricket match and how Sachin Tendulkar is performing. Even a farmer enjoys music and entertainment.
Why not use FM radio for this? Because in many parts, FM radio cannot reach to poor villages which are far from the big metropolitan areas. In India alone there are 200 million people living in villages which are beyond FM radio coverage (also beyond TV coverage and have no newspapers or magazines sold in those small villages) but in villages that do have cellular telecoms coverage! In India such 'mobile radio' services like cricket scores and live games, and Bollywood music hits etc. can earn as much money as the total FM radio industry of India. Even for those who have never had ANY media or technology exposure, when they get their first phone, it will be a far bigger change in their lives, than when we upgrade our latest smart phone or sign up to higher speed broadband connection.
Using these voice services, general as well as epidemic related awareness can be spread throughout the masses, from the developed cities to those living in remote villages.

            Coming up next - Ways in which mobiles have and will change our world - part 2